Search Engine Optimization Basics
Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps the practitioners on their toes as the tactics that worked before could become useless at the instant Google pushes an update.
While writing the blog post, you’ll be using the ‘target keyword’ in the right areas to improve the ranking possibilities of that article. Also, you’ll be using it in the URL and anchor texts. It is the ‘on page optimization’ part of SEO.
Once publishing the post, you’ll be reaching out to influencers to promote your blog. You’ll use social channels to promote it. You’ll also consider tactics like using PR coverage or commenting or posting the blog post link in the communities or using social bookmarking etc. Those steps are part of the ‘link building’ component of the SEO.
When you write your blog post, you would’ve done keyword research to pick the right keyword to focus and competitor research to know what kind of content your competitors have published. Those two steps are the starting of a good SEO process.
While writing the blog post, you’ll be using the ‘target keyword’ in the right areas to improve the ranking possibilities of that article. Also, you’ll be using it in the URL and anchor texts. It is the ‘on page optimization’ part of SEO.
Once publishing the post, you’ll be reaching out to influencers to promote your blog. You’ll use social channels to promote it. You’ll also consider tactics like using PR coverage or commenting or posting the blog post link in the communities or using social bookmarking etc. Those steps are part of the ‘link building’ component of the SEO.
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