SMM Module of Digital Marketing

Social Media Marketing

Social is an essential component to succeed in blogging and in earlier times blogging is considered as a social media activity because your blog posts can evoke comments, likes, and shares from the readers. To leverage social media to drive interactions, you need to learn the right time to post on social medias and to craft social media posts that get likes and shares. When you do it, you’ll be learning and mastering social media marketing.

Social Media Advertising:

It’s a known factor that Facebook doesn’t want to you get much of free likes and shares and the organic reach for the posts are diminishing by the day. Running successful social media ads have become a crucial component to succeed as a blogger. Many bloggers have failed to recognize this change and adapt to it and it has cost them, robbing many of their readers and the shares from them. This opens up the path to learn and master social media advertising.

SEM Module of Digital Marketing

The Basics of Search Engine Marketing (SEM)

Search engine marketing consists of promoting your website through increasing its visibility in search engines. This can be accomplished through organic search engine optimization and/or pay per click search engine marketing. Notice the screen capture of a search engine results page. Pay per click advertisements are outlined in red, while organic listings are outlined in yellow.

Organic Search Engine Optimization (SEO)
Search engines use sophisticated algorithms to determine the credibility of your website, and the quality of its content. Getting other websites to link to your website will build its credibility. Such links are viewed by the search engines as third-party stamps of approval. When writing your website’s content, it is important to consider length and keyword usage. Search engines are interested in the amount of information your website provides and the keywords it relates to. Providing the search engines with an adequate balance of these two factors will drive your website toward the top of the search engines.

Pay per Click (PPC) Search Engine Marketing
MSN, Yahoo and Google allow you to select keywords that are related to your businesses, and pay a fee to have your ads displayed when users search for them. The search engines decide how high to display your ads based on a function of your websites quality, the quality of your advertisement and the maximum amount you are willing to pay per click. Contrary to common belief, your position in the paid listings is not solely based on the amount you are willing to pay per click. If managed properly, your ads will be displayed above your competitors at a lower cost per click.

Quality of Search Engine Traffic
When a user conducts a search he/she is expressing interest in a topic, product or service. As a result, the visitors your website receives from search engines are already interested in your offerings. The selling is already done for you. Furthermore, when using pay per click search engine marketing, you only pay when you receive an actual visitor. With most conventional forms of marketing you pay a flat rate to broadcast a message to a loosely targeted audience, regardless of the results it generates.

SEO Module of Digital Marketing

Search Engine Optimization Basics

Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps the practitioners on their toes as the tactics that worked before could become useless at the instant Google pushes an update.

While writing the blog post, you’ll be using the ‘target keyword’ in the right areas to improve the ranking possibilities of that article. Also, you’ll be using it in the URL and anchor texts. It is the ‘on page optimization’ part of SEO.

Once publishing the post, you’ll be reaching out to influencers to promote your blog. You’ll use social channels to promote it. You’ll also consider tactics like using PR coverage or commenting or posting the blog post link in the communities or using social bookmarking etc. Those steps are part of the ‘link building’ component of the SEO.

When you write your blog post, you would’ve done keyword research to pick the right keyword to focus and competitor research to know what kind of content your competitors have published. Those two steps are the starting of a good SEO process.

While writing the blog post, you’ll be using the ‘target keyword’ in the right areas to improve the ranking possibilities of that article. Also, you’ll be using it in the URL and anchor texts. It is the ‘on page optimization’ part of SEO.

Once publishing the post, you’ll be reaching out to influencers to promote your blog. You’ll use social channels to promote it. You’ll also consider tactics like using PR coverage or commenting or posting the blog post link in the communities or using social bookmarking etc. Those steps are part of the ‘link building’ component of the SEO.